Correction (2 October 2026): The earlier version described a broad brand-by-brand split between LVMH beauty and fashion without naming a reporting period or linking the underlying segment figures. The company reports business-group results, which do not establish that every beauty Maison outperformed every fashion Maison. The unsupported brand-level conclusion is withdrawn.

What LVMH reported for the first half of 2026

In its 27 July 2026 first-half results, LVMH reported Fashion & Leather Goods revenue of €18,146 million, down 5% on a reported basis and down 1% organically versus the first half of 2025. Perfumes & Cosmetics revenue was €3,914 million, down 4% reported and flat organically. The company defines organic change on a constant scope and currency basis. These are segment-level figures for a defined period, not a measurement of each individual brand’s sales.

The same disclosure reports second-quarter organic change of +1% for Fashion & Leather Goods and −1% for Perfumes & Cosmetics. That differs from the half-year comparison and shows why the period and metric must accompany any headline. Reported revenue and organic growth answer different questions; they should not be mixed.

What the figures do not show

This release does not provide comparable revenue or profit for every Maison, nor does it prove a general claim that beauty demand was stronger across all regions. Brand-level rankings, reasons for category changes and subsequent-period performance remain Needs editor verification unless a dated primary disclosure supports them. Readers should use the linked investor release for the complete table and definitions.