Jodie Comer and Ryan Reynolds star in “Free Guy” at 20th Century Studios.
A charismatic Ryan Reynolds and good word of mouth helped Walt Disney’s “Free Guy” stay at the top of the box office.
The film added another $ 18.8 million domestically over the weekend, a 34% decrease from its opening balance.
This number, held as the second week by industry analysts, indicates whether a movie has stamina at the box office. For most films, a 50-60% drop is the norm.
“We don’t see a 34% drop like this very often, especially in the era of the pandemic,” said Paul Dergarabedian, senior media analyst at Comscore.
In fact, from week one to week two, Free Guy had the best movie of any movie that had more than $ 10 million in ticket sales last year. In total, the film has raised $ 112 million worldwide since its release.
“It’s another great signal of what a hit movie can do in theaters,” said Shawn Robbins, chief analyst at Boxoffice.com. “The entertainment surrounding this film captures in a way that is unique to the cinema experience and distribution channel.”
Much of the movie’s box office hit has been linked to its star Reynolds, positive word of mouth, and its all-theatrical release.
The film is a rarity in the current market because it is only available in cinemas and because it is an original concept. Most of the high profile films that only hit theaters – like Universal’s “F9” and Paramount’s “A Quiet Place Part II” – are part of established film franchises and give them a ready-made fan base.
Likewise, with hybrid releases such as Warner Bros. ‘”The Suicide Squad”, it was difficult to determine if the pandemic had affected ticket sales or if the film could be streamed at home.
“Free Guy was proof that even in this unusual marketplace, good old-fashioned word of mouth and a very socially-minded Ryan Reynolds can make an exclusive motion picture a solid second weekend deal,” said Dergarabedian.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal distributed “F9”.