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It wasn’t until last summer that my attitude towards skin care changed. Before I came across SkinTok, the skin care obsessed side of the video sharing app TikTok, my skin felt like a battlefield and I lost hope that I could never look in the mirror without being irritated and prone to blemishes Skin. However, after spotting @Skincarebyhyram on TikTok, all hope was restored.
Between responding to celebrity skincare routines and giving candid reviews of cult favorite skincare brands to sharing your own inspirational skincare journey, Hyram Yarbro has nearly 7 million followers on TikTok and over 4.5 million on YouTube. The native Hawaiian is basically the first address on the internet for skin care. If you’ve had trouble tracking CeraVe products over the past year, it is likely because of Hyram’s viral videos.
When it was announced earlier this year that Hyram was launching its own line of skin care products in partnership with The Inkey List, a brand we fell in love with on Hyram’s recommendation, you can only imagine my excitement. Fortunately, E! was able to catch up with the skin care guru to find out all about Selfless by Hyram and how their affordable skin care line is helping to bring about change in society. And most importantly, we test their products to see if they live up to the hype. Spoiler alert: my skin is already glowing!