“That doesn’t mean we don’t celebrate Richard,” the statement went on, “but the facts don’t support urban legend.”

In a separate statement beginning with E! Frito-Lay said, in part, “He did important work in launching our Hispanic business unit and played a key role in accelerating the growth of our Flamin ‘Hot brand and other brands, particularly through his Hispanic marketing efforts – efforts that helped grow our business.” have and support our communities, especially in Los Angeles. “

Richard claimed for years that he brought his idea to executives when he was janitor at a Frito-Lay plant in Rancho Cucamonga, Calif. His report resulted in a memoir entitled Flamin ‘Hot: The Incredible True Story of a Man’s Rise from Janitor to Top Executive to be published in June.

The story even caught the attention of Eva, who announced in 2019 that she was filming a biography of Richard’s life.