It is very easy to identify a Kate Spade New York bag.

Without the need for heavy logo-embedded prints, designers Kate Spade has an aesthetic that will live forever. In 1993, the Midwestern writer quit her job as accessories editor at Mademoiselle to design what she believed the market was lacking: colorful, purpose-inspired handbags. Three years later, the fashion expert rode her famous bicycle and wicker basket to her first store in New York’s Soho district. That year, the storefront of bright, artistic displays broke $ 6 million in sales, as reported by WWD.

Their color palettes and whimsical quotes made New Yorkers smile. And for those obsessed with accessories, the strong uniqueness of their brand has made their customers stand out with ease. She was soon battling a number of infringement lawsuits to protect the integrity of her design.

In fact, in 2006 the designer’s brand was so well known and successful that fashion companies like Liz Claiborne Inc. and the Neiman Marcus Group took an interest in the property. The founders sold Kate Spade New York and left the company.