E! News: Your eyeshadow palette also contains affirmations that are a positive reminder to feel good about yourself. Can you say a little more about why it was important to you to incorporate these messages?

BG: “Beauty is full of lots of fun and cool trends, but sometimes trends can make you think, ‘Am I good enough for this? Am I cool enough to do that? ‘ Growing up on the internet and being discovered by the internet hasn’t always been the most positive or uplifting place. But I’m definitely more of a half full, not a half empty person … This process of self-discovery and part of that self-discovery was self-acceptance. This is a daily practice – some days I am attuned to this higher frequency and some days me cuesta un poco más [it costs me a little bit more]. “

“It’s one of those honest things that I share with my fans all the time. It takes work and effort, and you are worth the effort to put into yourself. We are faced with so much pressure, especially in minority communities. not just a certain look or a certain way of speaking as young women or young people, but to be successful on top of that, to carry through all these generation cycles, to assert ourselves and to achieve great things and it’s like, ‘Can I only have a moment ?! ‘ Practicing these affirmations has brought me so much, and to let that flow a little into something, even if it goes over your head, they touch something that is so intentional. And I think that’s really nice. “