Terrell Owens from the Enercare Center in Toronto, Canada.

David Fitzgerald | Sports file | Getty Images

Terrell Owens joins OnlyFans.

The former National Football League star wide receiver will set up a channel on the website to host fitness sessions, summarize his career, and preview his off-field business activities. Specific terms of Owens’ deal with OnlyFans were not disclosed, but the content creators on the platform make money from subscriptions and share the proceeds with OnlyFans.

In an interview with CNBC on Thursday, Owens said he would also collect fees for the use of his name, picture and likeness.

“I’m trying to be a businessman,” he said when asked about the deal. “These terms will be worked out with my legal department and [OnlyFans’] legal.”

OnlyFans, based in London, was founded in 2016 and claims to have 130 million users and more than 1.5 million content creators. It had sales of over $ 400 million in 2020, according to Bloomberg. OnlyFans is owned by software company Fenix ​​International Limited – a company valued at $ 1.4 billion, according to PitchBook.

OnlyFans says it paid over $ 5 billion to creators, including sexual content creators, who help promote the site.

On August 20, OnlyFans said they would ban explicit videos. Founder Tim Stokely told the Financial Times that the unfair treatment of banks was behind the decision, but after user backlash, OnlyFans lifted the ban.

Owens was originally slated to become OnlyFans last month but delayed the announcement due to the brief ban.

Owens joins other entertainment characters on the platform that was booming during the pandemic. Endeavor owned Ultimate Fighting Championship fighter Sean O’Malley has an account, and music star Cardi B also has a subscription package for $ 4.99 per month. Owens didn’t say how much a subscription to his site would cost.

Owens, 47, called OnlyFans a “unique platform,” but warned, “There will be no sexual content that I will post. It’s not just risk and other things that are associated with OnlyFans, ”added Owens. “But it’s another platform for interacting with my fans in addition to the other social media platforms.”

Terrell Owens # 81 of the Dallas Cowboys runs with the ball against the New York Giants at Giants Stadium December 3, 2006 in East Rutherford, New Jersey.

Michael Heiman | Getty Images

A return to the NFL?

Over his 16-year career, Owens made approximately $ 79 million before taxes and brokerage fees, according to Spotrac. He spent time with teams like the San Francisco 49ers, Philadelphia Eagles, and Dallas Cowboys.

Considering his days in the NFL, Owens said he lost almost all of his NFL earnings due to “bad experiences” and a lack of financial literacy. He also blamed inadequate representation and financial advice for the decline in sales.

“I never want a kid to go through what I’ve been through,” Owens said, explaining that he wanted to help younger athletes prepare for entry into the NIL area. “I’m better placed to ask the right questions,” he added.

Owens was inducted into the Pro Football Hall of Fame in 2018 after finishing his career with more than 15,934 yards, the third in NFL history, and 158 touchdowns, finishing fourth in 219 games. Despite being semi-retired, Owens still wants to play, saying an NFL team owner alerted him to stay ready.

When asked about the owner, Owens did not name a team. However, he said he’s not getting any interest from any of his former teams.

“I miss the competition,” said Owens. “When I left the game, I never left it on my own terms [returning to the NFL] is an opportunity, when it presents itself, to capitalize on it and make the most of it. “

The 2021 NFL season kicks off next week, with the Cowboys visiting Super Bowl champion Tampa Bay Buccaneers on September 9th. When asked about his favorites for the coming season, Owens picked the Green Bay Packers, Kansas City Chiefs “and you can’t miss the Buffalo Bills,” he said.

– CNBC’s Ryan Browne contributed to this article.