Some people think it is bad form to speak ill of the dead. Fabio is not one of them.

The Italian model recently spoke to the People in the 90s podcast about his modeling career and recalled how he landed one of the biggest ad campaigns of its time. “The Versace campaign was extremely successful at the time,” said Fabio, “because it was the biggest contract a model – not just a male model, a model – has ever received Cindy Crawford and the rest of the female models. “

According to Fabio, that contract promised him millions of dollars, with the possibility of earning more depending on the success of the Versace Mediterraneum fragrance, which was almost guaranteed when his face was taped on billboards. He recalls, “When I started advertising it suddenly became one of the best colognes out there. I was performing: 15,000, 18,000, 20,000 people showed up on Saks Fifth Avenue.”